% - Communicate information first year brief

Brief

Design is-70%dealing with people, 3% the idea, 3% eye for detail, 3% teabreak, 5% brain storming, 3% knowing when to stop, 2% warm glow, 2% colour

Target Audience - The first year graphic design students.

Three ideas - choose best one, develop and refine idea, present to client 10.00am 22/09/68.

Idea- working with Ashley we decided to do an interactive, group participant session that would involve the first and second year design students working together.

"Involve me and i'll understand" was what we based our theme on. Our joint brief is - One word or phrase each from the above. One week to find an object that you feel represents your word best. Object should be no larger than a brick and no smaller than a match box. Wednesday 30th September will involve the final part of the brief.

Design is...

“Collecting things stimulates

the brain. It helps you think

of something fresher.”

Wieden & Kennedy

Brief

As part of this brief you have been given a word that has been considered to be a vital element of design.

You are required to bring in an item you feel represents your word best. It should be no larger than a brick and no smaller than a matchbox.

We would like to encourage you to be adventurous

and explore your imagination and the environment.

- DON’T GO FOR THE OBVIOUS -

Your word is ............................

Deadline: 30/09/09

For our part we need to make 32 place cards that refers to the word or words that we have handed out. In the next part of the exercise the students will sit in a circle of chairs each with a place card with their word on it. They will read out what is written on the back of the card whilst holding up their object. Then they will be required to put their object into the outline of the word design that will be outlined on the floor in front of them,. Then the exercise will becomplete when the word design is spelt out using the objects that we have selected for the brief.

Here are some examples of our place card design

On the day of the brief presentation we arranged the chairs in such away that each student would sit where there relevant place card was put. Here are some photos of our presentation

we felt it went well and that we fulfilled the brief.