I have found this a very challenging brief as i tend to have a documentary approach and this brief is looking for something more specific in nature. Bloomberg stress this vision they have for the big idea and they are looking for some thing refreshing and new.
I have started by totally stripping the brief down to its component information in order to approach it from several different angles.
The angle that has appealed to me most is 'the essence of being human' albeit this is proving difficult not to be to emotional in approach as Bloomberg are an innovative technology based organization.
They stress that the images do not have to just include people and objects could be the answer.
Here are some examples of the essence of being human that intend on exploring.
Making a wish is an example of being human. I intend on exploring this human need as we are all hopeful in adversity or maybe concern for a loved one or friend.
I found this quote pertinent to my research:
When he distinguishes himself from animals,
then he becomes a human.
When he realises that he is the highest of all
creation, then he becomes a human.
When he develops his intellect,
then he becomes a human.
When he becomes an example for others,
then he becomes a human.
When he transcends the common limitations
through his wisdom, then he becomes best of humans.
Read more: What is the essence of being human, and what is the place of man in the universe? | Answerbag http://www.answerbag.com/q_view/771907#ixzz15jbygFg8
then he becomes a human.
When he realises that he is the highest of all
creation, then he becomes a human.
When he develops his intellect,
then he becomes a human.
When he becomes an example for others,
then he becomes a human.
When he transcends the common limitations
through his wisdom, then he becomes best of humans.
Read more: What is the essence of being human, and what is the place of man in the universe? | Answerbag http://www.answerbag.com/q_view/771907#ixzz15jbygFg8
Truth and unpredictability are inherent human traits
that can be looked at from philosophical angle and i intend on looking
at both these areas of the essence of humanity. Its difficult to imagine
at the moment where i will end up with this project as i feel that I'm getting a little bogged down with looking at too many different angles. I do need to focus on one direction and develop the project from there this week.
I would like to possibly look into using a mirror to reflect an image of some one else in a studio so will look into the possibility of pursuing that next week. I think this could be an interesting angle of capturing the essence of human diversity as we constantly change in a a world of fluidity and seek to reinvent ourselves.
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